Leverage your existing location, inventory, and customers to increase loyalty, sales, and income by implementing these five simple but effective strategies.

1

Neighborhood Partnerships

What it means: Work with nearby apartment buildings, hotels, local businesses for mutual benefit Learn More…

2

Loyalty Programming

Examples: Mug, bottle, or growler club memberships; integrated POS loyalty programs Learn More…

3

Brewery Tour Program

Why you need one: Tours are critical for building loyal ambassadors out of your customers. Learn More…

4

E-commerce Sales

Open a new revenue stream: Sell your merchandise and beer online, directly to your customers. Learn More…

5

And the most vital of them all, events

Events are the foundation of seeing a significant shift in your revenue.

I break down events into two major categories: brewery-hosted events, and events that use your tasting room as a venue.

Most tasting rooms focus their attention on regularly scheduled brewery-hosted events (you know, the trivia nights and beer releases).

But what they’re missing in their focus is the big revenue driver…expanding events that use you as a venue.
 
I specialize in generating event leads for brewery tasting rooms to help monetize the space you already have.  
 
I have built a custom Lead Tracker spreadsheet that works alongside my digital marketing system that will help you automate and mange your events like never before. Learn More… 

We offer consulting services, strategy days, and full service event lead packages that will breathe new life into your tasting room.

Authentic conversations are way better than reading a website.

Book a no obligation, no-bullshit 15-30 minute call to see if we’re a good fit. 

Book a Call

Hiccup is an independently owned Marketing Agency focusing on the craft beer industry. Founded in 2020 by Melissa Buck, Hiccup helps tasting rooms around the country serve more beer.

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